<aside> ✨ You're reading the page 2 of the Product Development Handbook.
**People and Roles
Capture Context Define a Feature Prioritize Build → Measure
When you were deciding what feature to build, you went through a process of identifying the problem, defining the outcome, designing a solution, then building it. During this process, you need to think about what good looks like and answer the question, "How do I know if we achieved our goals?"
It's good to identify the success criteria for a feature before investing in the build building it.
You can measure the impact with:
When you defined your Feature Spec, you should have included a hypothesis list the success criteria. Success criteria need to be something measurable or testable. The easiest thing to test is something that can be tracked quantitatively. Though you can use interviews to capture qualitative information.
Here are some possible indicators that you can use: