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** People and Roles
Collect Data
Capture Context Define a Feature Prioritize Build Measure


Why we invest in research

Research is the process of bringing together data to create usable insights. The financial investment in research provides both tangible and intangible outcomes.

The tangible benefits:

The intangible benefits:

We invest in research to reduce risk, test assumptions, and make decisions. Everyone has assumptions, and the difference between the assumed reality and the real world needs to be fully understood.

<aside> 📖 To read more on why we test assumptions, check out this book → Just Enough Research by Erika Hall



Prioritising is like gambling. We use research to help us win more often.

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